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  #11  
Old February 16th, 2016, 07:56 PM
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actually it's not that bad bryan. as long as you have the comparison charts and explain the new grading system and why and the benefits they most consumers quickly adapt just fine. Some will always call grades by the old names, but for the new consumer with the flavor profile explained they figure what they are looking for much easier
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  #12  
Old February 16th, 2016, 08:11 PM
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Ministry of Agriculture did not accept the recommendation for flavour profiles as suggested by IMSI and the Ontario Producers Association but at least the grading names were accepted. The flavour profiles are an "optional" component. The challenge for Ontario producers will be explaining that what used to be dark syrup (amber) is now light syrup (amber).
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  #13  
Old February 16th, 2016, 08:39 PM
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I'm all for consistency amongst all producers. I think we can all do the industry a favour by embracing the new grades as quickly as possible AND explaining the changes to customers. I for one intend to post the ministry chart in a prominent location and am considering if a small handout would be beneficial.

Like Bryan, I think the fact that there is such a discrepancy between the old amber and the new will be confusing to the consumer. The more we can do to educate the better.
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Old March 24th, 2016, 11:13 AM
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I made up an info sheet to post. Any Ontario producers are free to use it too. Let me know if you find it useful. I included a page with and without the Sweet Ontario and OMPSA branding for members and non-members.
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File Type: pdf New Ontario Maple Grade Comparison.pdf (1.15 MB, 25 views)
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The Following 4 Users Say Thank You to Big_Eddy For This Helpful Post:
CastorMaple (March 25th, 2016), EnnisMaple (March 29th, 2016), Nick (March 25th, 2016), sweetbark (March 25th, 2016)
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